Strategic Enrolment Management
MRU had established a pan-institutional SEM Planning Committee with representatives from all academic Faculties and Administrative Divisions, Indigenous leadership, Registrarial and Student Services, and the student body. The process of developing a MRU SEM plan entailed focus groups with students, statistical analysis, and identifying key current and projected influences on student recruitment, retention and completion within the Calgary and broader Alberta environment. The resulting SEM plan reflected the highly personalized and caring elements of MRU’s new brand.
Over the course of two years, we were part of a 5-person advisory group that presided over large (100+ person) and smaller (8-12 person) guided working sessions with students, faculty and staff to identify the “pain points” affecting student success at TRU related to Leadership; Lateral Communications, Shared Responsibilities and Partnerships/Relationships between units; Integrated Institutional Planning; Quality of Service; and Student Mix.
• At MRU:
o expansion of services provided by the Iniskim Indigenous Centre including a precedent-setting support program for Indigenous students entering the Science faculty
o establishment of an on-campus Student Success Drop-in Centre
o Early Alert system enabling intervention with students at risk of dropout (indicated by more than two absences and/or one failed assignment)
o the groundbreaking MRU Assessment Seminar program, where senior students conducted in-depth interviews of 100 junior students every year, whose findings informed policy and process changes that led to retention increases of up to 12%.