COVID-19 pandemic Retention Campaign
In 2020, COVID-19 put all post-secondary institutions in reactive mode, with faculty rushing to convert on-campus curriculum to online formats, and students questioning whether this was worth coming back for at all in September. In June TRU conducted a survey of 2nd and senior students probing their intentions for the 2020-21 academic year. The results indicated that over 50% were considering not returning in the fall, with the highest numbers among students dealing with accessibility, academic or social issues.

Success Indicators:
• Students reported being surprised and comforted by the university’s efforts to reach out and ‘check in’.
• The majority of students had registered by August 23 and of these over 80% returned.
• Overall enrolment for domestic students (representing both recruitment and retention) actually rose by 1% compared to 2019-20.