Developing Mission, Vision, Values
2019 saw a new president take the helm at TRU, setting the stage for the development of a new Vision Statement, including a timeless mission, aspirational vision, enduring values, and ten-year strategic change goals. Dubbed Envision TRU, the project spanned 14 months of conversations, in groups of two to 120, in boardrooms and classrooms, online and in-person, in four cities and two First Nations territories. An advisor’s network, writer’s cohort and facilitation group were convened and deployed.
The resulting Vision Statement has been called TRU’s “north star”, illuminating its direction for the next several years and underscoring that indigenization is central, and not peripheral, at TRU. The video at this link captures the power of both the process and the outcome: https://m.youtube.com/watch?v=8xY0dbUC29A
• TRU’s commitments to both the Secwepemc and Texelc nations, indigenization, TRC calls to action and Indigenous student success are now front and centre in its institutional vision, values and strategic goals.
• TRU is now set for the next evolution of its Find Your TRU brand—which moved through initial strategic planning to national launch from Jan. 2015 – March 2016— to reflect its new Indigenous-informed vision, values and strategic change goals.
• The vision and values are core to TRU’s new People Plan, currently in progress.
• Scenario planning sessions with the Board and university leadership led to a process that will hereafter inform how TRU pivots and thrives amidst substantive change.